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That 1 Painter

Residential & Commercial Painting

3

Months in business

800+

Rebuild Upstate projects in 2025

2026

Next donated project committed

When Geoff Petis was evaluating franchise opportunities, he kept coming back to the same three filters: a real path to profitability, a culture he wanted to be part of, and training, systems, and support that would actually show up once he launched. That 1 Painter and ResiBrands checked all three.

"I was looking for three things when I was looking for the right franchise for me: Number one, a path to profitability. Number two, culture. Number three, training, systems, and support. That 1 Painter and ResiBrands had that in spades, from the executive team to the other owners. And now that I'm three months into it, I can say for sure and confidently that all of those things exist, and I couldn't be happier."

That confidence translated fast into action. Geoff didn't just launch a painting business in Upstate South Carolina. He started building a local brand people could trust, one tied to generosity, follow-through, and community presence instead of just another logo on a truck.

Through That 1 Painter's Paint It Forward initiative, Geoff and his team donated a full repaint of the offices of Rebuild Upstate, a Greenville nonprofit that completed more than 800 home preservation projects in 2025 to help low-income homeowners stay safely in their homes. The project gave the organization a fresh, professional space to keep serving families across the region.

"One of our core values is generosity," Geoff says. And he's already committed to donating another project in 2026.

That's what makes Geoff's story such a strong early proof point. He is building a business with real economic upside, but he is also building standing in his market. In home services, trust wins, and local ownership done right creates the kind of trust you can't fake.

Quote graphic featuring Geoff Petis describing the grit, courage, systems, training, and support he found with ResiBrands.

In the field

Geoff Petis with his family in That 1 Painter holiday sweaters at a tree lot.Geoff Petis and his partner at a holiday event wearing That 1 Painter apparel.A That 1 Painter branded truck parked in the neighborhood while Geoff poses beside it.Geoff Petis selfie in a That 1 Painter cap before heading out for the day.A child in a That 1 Painter shirt holding a broom, showing the family side of the business.A child wearing a That 1 Painter cap and hoodie at home.